India ki Udaan: Google Arts & Culture celebrates 75 years of India's independence

India ki Udaan: Google Arts & Culture celebrates 75 years of India’s independence | Pro Club Bd

Try a digital crossword, browse photo essays and browse archival content at Google Arts & Culture’s virtual exhibition celebrating 75 years of India’s independence

Try a digital crossword, browse photo essays and browse archival content at Google Arts & Culture’s virtual exhibition celebrating 75 years of India’s independence

India ki Udaan, an interactive virtual exhibition on the Google Arts & Culture (GA&C) app to commemorate India’s 75th Independence Day, uses archival footage from the story and accentuates it with vivid illustrations to create snacking forms of storytelling. You can browse the exhibit, released August 5 on GA&C, to see photo essays from the liberation movement, take a closer look at the green and white revolutions, read about the men and women who helped shape the nation in various fields, from science to sports. You can also play a digital crossword to know how well you know the freedom movement.

Amit Sood, Director GA&C, informs that more chapters will be added to this exhibition throughout the year: “The second edition should be out in two to three months. We work with museums and archival foundations to continue sourcing relevant information. India at 75 cannot be a one-off flash in the pan.”

From illustrations and photo essays

The colorful illustrations that appear as you navigate the exhibition are the work of 10 young creative illustrators. The GA&C team scoured the web to identify creators with different visual styles on Instagram and other platforms. “These illustrators worked with museum and archive material and amazed us with their storytelling skills. These nuggets of information allow users to quickly jump into a story. The exhibits will occupy a few spaces in a physical building. In the digital space, we can go on forever and reach users worldwide,” says Sood.

A portrait of Mahatma Gandhi

A portrait of Mahatma Gandhi | Photo credit: Museum of Art and Photography

GA&C has worked with Archaeological Survey of India, Nehru Memorial Museum & Library in New Delhi, National Gallery of Modern Art in New Delhi, National Museum in New Delhi, Museum of Art & Photography in Bengaluru, among others , after receiving the green signal from the Ministry of Culture of the Government of India. Yash Raj Films has reached out to share content about Indian cinema over the decades. Sood adds that in addition to the national bodies, they intend to identify and work with archival bodies at the state and county levels to find more hidden gems.

Photo essays guide the viewer through the freedom movement with Mahatma Gandhi, Pt Jawaharlal Nehru and others. The stories of the green and white revolutions have imagery interspersed with illustrations and text to form the narratives. The science chapter To Infinity and Beyond covers advances in space exploration, medicine, and other fields. Milestones like Rakesh Sharma’s journey into space, Chandrayan, India’s first digital computer are some of the starting points to dive deep into science.

India in focus

Some of GA&C’s previous India-specific exhibitions include Wonders of India with ASI, Indian Railways – Lifeline of a Nation with the Ministry of Railways, Crafted for India, Raja Ravi Varma, Women in India: Unheard Stories and A short history of vaccinate.

Banking on AI

Women in STEM (Science, Technology Engineering and Mathematics) recognizes the contribution of one of India’s leading female scientists, Asima Chatterjee, and also features short personal stories from TK Anuradha, (retired) Project Manager at ISRO (Indian Space Research Organisation): “These personal stories can be inspirational for school children and women pursuing careers in science,” says Sood.

Illustration by Rakesh Sharma

Illustration by Rakesh Sharma | Photo credit: Roshan Gawand

One chapter highlights trailblazers and pioneers such as Rajkumari Amrit Kaur, the Indian government’s first Minister of Health. Unforgettable Wins covers awards and milestones across various streams, including sports.

GA&C hopes to access audio (radio speeches) from the Freedom Movement to make the content more immersive. For the newer chapters of the exhibition, due out later this year, GA&C is collaborating with Indian artists and will use machine learning and artificial intelligence to give it the technological edge. Literature and industrial development are further focal points of the coming editions.

India's first Olympic gold medal

India’s First Olympic Gold Medal | Photo credit: Illustration by Ekta Singha

“India ki Udaan can serve as reference material for schools and colleges. The intent is to whet users’ appetites for more information instead of a one-time scrolling experience. Academic and research papers are presented as smaller stories without diluting the essence,” adds Sood.

GA&C is in its 10th year in India and during the pandemic the platform has seen increased engagement from Indian users. “Exhibits like A Brief History of India’s Vaccination caught users’ curiosity in a timely manner,” he points out. One of the most visited exhibitions on the platform relates to 26 years Dilwale Dulhaniya Le Jayenge: “The challenge for us is trying to get these users interested in other content, like stories by Rabindranath Tagore. It’s an ongoing process,” adds Sood.

Leave a Comment

Your email address will not be published.