Art Collecting

Google launches “India Ki Udaan” to celebrate 75 years of independence | Pro Club Bd

Union Minister of Culture and Tourism G. Kishan Reddy asked the Google team to create a special doodle about “Har Ghar Tiranga”.

Union Minister of Culture and Tourism G. Kishan Reddy asked the Google team to create a special doodle about “Har Ghar Tiranga”.

To mark the milestones that India has reached on its 75-year journey since independence, software giant Google on Friday unveiled a vibrant online project that draws from rich archives and features artistic illustrations to tell the country’s history tell.

Dubbed India ki Udaan, the project, run by Google Arts & Culture, celebrates the country’s achievements and is “dedicated to the steadfast and immortal spirit of India over the past 75 years.”

The project was officially launched at a glamorous event at the Sunder Nursery in New Delhi in the presence of the Union Minister for Culture and Tourism, G. Kishan Reddy, and senior officials from the Ministry of Culture and Google.

As part of the nationwide celebrations, Google also announced its collaboration with the Ministry of Culture, which is focused on “achieving informative online content that showcases the contributions of Indians and the development of India since 1947 in support of the annual ‘Azadi Ka Amrit Mahotsav’ of the show government”. program,” the search giant said in a statement.

It also announced that its popular Doodle4Google competition for 2022, themed ‘In the next 25 years, my India will be…’ is now open to students in grades 1-10.

“The winner of this year’s Doodle4Google will have their artwork featured on Google’s home page in India on November 14 and will receive a ₹5,00,000 college scholarship, a ₹2,00,000 technology package for their school/nonprofit and Acknowledgment Winning Performance, Google Hardware, and Fun Google Collectibles. Four group winners and 15 finalists will also win exciting prizes,” the statement said.

In his speech, Mr. Reddy urged the Google team to create a special doodle on “Har Ghar Tiranga” that would encourage its employees and others to also enthusiastically participate in the campaign.

In his speech, he also said Google could help the Culture Ministry digitally map the boundaries of its more than 3,000 centrally protected monuments, which would help better monitor the sites and control encroachments.

It can also help with the digitization of rare archival material, he said.

“Therefore, we urge the Google team to be a partner in the government’s pioneering journey and also to promote India’s tourism destinations,” said Mr. Reddy.

The government later issued a statement saying the event was a continuation of the decade-long partnership between the culture ministry and Google. This joint venture was organized under the aegis of Azadi ka Amrit Mahotsav.

“India today is in the midst of the digital, data and disintermediation revolution. The digital revolution coupled with the ease of doing business has enabled ordinary Indian citizens to avail services faceless, without presence and cashless,” Mr Reddy was quoted as saying in the statement.

“India has made data available to users at one of the lowest prices as proactive government policies usher in competition in the telecom sector and the disintermediation revolution has eliminated middlemen that have made India’s small businesses competitive and export-ready,” he said.

Google’s statement said: “To mark the 75th anniversary of India’s independence, Google today announced the launch of a series of special initiatives for its products and services, which will provide content and experiences created specifically for the occasion to hundreds of millions of Indians during the anniversary Year.”

The centerpiece of the celebrations is a new online collection entitled India Ki Udaan, available on the Google Arts & Culture website. The collection pays homage to India’s rich cultural history and includes iconic moments from the past 75 years for people to relive, relive and draw inspiration from, it said.

Published in English and Hindi, it allows everyone to explore more than 120 illustrations and 21 stories created by 10 talented artists, as well as exhibitions from various institutions across India – including the Ministry of Tourism, the Museum of Arts and Photography, The Heritage Directorate of Indian Railways, Indian Academy of Sciences and Dastkari Haat Samiti.

“This initiative offers a unique look at India’s remarkable moments, allowing people to discover some of the most memorable moments in India’s modern history, its iconic figures, its proudest scientific and sporting achievements and how women in India continue to inspire the world. This commemorative collection will add a unique blend of archives and art to people in India and around the world,” she added.

Bringing together technology and India’s rich cultural heritage, the new Google Arts & Culture collection India Ki Udaan (literally, India Takes Flight) is dedicated to the steadfast and immortal spirit of India over the past 75 years. said Google.

Simon Rein, Senior Program Manager at Google Arts and Culture, narrates PTI that the ‘India ki Udaan’ project “combines the rich archival content with artistic talent as demonstrated by illustrators”.

A physical representation of the new digital collection was also set up at the venue, featuring a kite-shaped digital screen, images with augmented reality experience, and other technology-driven experiences.

In its 10th year in India, Google Arts & Culture has showcased the rich culture of India in a variety of ways. Working with over 100 partners in India, it has brought India’s cultural heritage closer to people around the world.

Leave a Reply

Your email address will not be published.