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Jocelyn Monroe, Creative Artists Agency: 100 Influential Black Women in Sports | Pro Club Bd

In the series, Sports Illustrated and Empower Onyx shine a spotlight on the diverse journeys of black women in sports – from veteran athletes to rising stars, coaches, executives and more. Elle-evate: 100 Influential Black Women in Sport.


Jocelyn Monroe is a goalscorer. She sees a dream, takes aim and hits the mark: mission accomplished. The accomplished entertainment and sports marketing expert wants nothing more than to share that golden touch with her clients. Fulfilling her dreams and building a system for the future generation of leaders at Creative Artist Agency (CAA) is the mission she faces every day.

Since working for groundbreaking PR and personal brand builder Terrie Williams, Monroe has had one desire – to earn the highest level of trust and respect from her clients. And whether she’s serving as a liaison between an international mega-brand and the NBA, or helping to shape and build DEI at CAA, Monroe jumps into the game headfirst, always focused on mastering what’s right in front of her.

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