Art Collecting

North Central Group: Celebrates the topping out ceremony for The Trade Milwaukee, an Autograph Collection hotel under construction in Milwaukee’s Deer District | Pro Club Bd

MILWAUKEE, WI (July 27, 2022) – North Central Group (NCG), a leader in real estate development, wealth management and property management, today celebrated the topping out ceremony for construction of The Trade Hotel, an Autograph Collection Hotel by Marriott in the heart of the Deer District. The topping-out ceremony, which commemorated the achievement of the highest point of construction, was held at the site at the corner of Juneau Avenue and Vel R. Phillips Avenue in downtown Milwaukee.

Local business and community leaders were on hand to witness the final steel beam being hoisted into place on the Trade Hotel to celebrate the next phase of construction and bring the entire operation a big step closer to completion.

Slated to open in early 2023, the Trade Hotel will feature 207 luxurious guest rooms and suites with California king-size beds, elevated ceilings and state-of-the-art amenities. A premier rooftop restaurant and lounge offers breathtaking views of the city, while the signature ground floor restaurant celebrates Milwaukee’s rich history and local dishes through an innovative yet accessible dining experience. The Trade Hotel will also offer more than 9,000 square feet of indoor and outdoor meeting space and meeting packages accommodating up to 300 guests.

Built as an ode to the city’s working-class roots, The Trade Hotel will pay tribute to the hard-working men and women who built Milwaukee. From the coopers to the smiths to the machinists, the building will be a nod to the history of the city while helping to write its future. Its art and design features celebrate the craftsmen who made Milwaukee the great city it is today with intricate metal and woodworking details that pay tribute to their skills.

“We are very excited to be one step closer to bringing The Trade Hotel to life and celebrating this important milestone with the community,” said Andy Inman, NCG’s Chief Development Officer. “This project is a true labor of love for our team and celebrates the courage, determination and hard work of the men and women who built this city and those who continue to build its bright future.

“We’re proud to combine Autograph’s upscale, luxury hotel experience with the unbridled energy of the Deer District, drawing visitors from far and wide to celebrate the arts, culture and cuisine that tell Milwaukee’s history,” continued Inman away. “We can’t wait to open our doors and welcome guests from all over the world.”

“The Bucks are delighted to welcome The Trade Hotel to the Deer District, which will be a tremendous addition to the city,” said Peter Feigin, President of the Bucks and Fiserv Forum. “The Trade will build on Deer District’s promise to become Milwaukee’s premier place to live, work and play, and we are excited to be part of a project that showcases Milwaukee’s unique history and bright future.”

To learn more about The Trade, visit

Assets can be found here: The Trade MKE

About The Trade Milwaukee
Inspired by the city’s pioneering past and an evolving local culture, the Trade an Autograph Collection Hotel pays homage to the industrious history and modern spirit of modern-day Milwaukee. As the official hotel of the Deer District, it is located in the bustling heart of downtown adjacent to the Fiserv Forum. Located Courtyard in Cream City’s dynamic sports, culture and entertainment center, the hotel offers 207 luxurious guest rooms and suites, and world-class dining with a rooftop restaurant and lounge offering breathtaking city views. Highlights include a 2-story VIP suite with private access and over 9,000 square feet of sophisticated indoor and outdoor meeting and event space for groups of up to 300 people. It combines modern comfort with timeless luxury and is an unparalleled experience in the city. The trade. Where craftsmanship meets commerce.

About North Central Group (NCG)

North Central Group is a leader in owning, developing and operating premier hotels in the hospitality industry. Founded in 1981 by Founder and Chairman David Lenz, North Central Group (NCG) is a family business with over 40 years of experience in the hospitality industry. We own and operate more than 25 properties across multiple states and national brands. We leverage our unparalleled expertise to offer hotel management services, hotel development expertise and property-related services to real estate owners and investors across the United States.

About Autograph Collection Hotels

A member of Marriott’s industry-leading portfolio, the Autograph Collection launched in 2010 and includes nearly 200 independently branded hotels and resorts that reflect the distinctive characteristics of their market. Each is unique in terms of product offering and target customers. The Autograph Collection is a remarkable group of upscale and luxurious independent hotels with iconic buildings in gateway and emerging cities in prime destinations around the world. Each is extraordinary, unique and has its own perspective. The result is a range of hotels that are nothing short of unique and nothing short of collectively exceptional. Autograph Hotels are proud to participate in the industry’s award-winning loyalty program, Marriott Bonvoy®. To learn more about Autograph Collection Hotels, visit Follow Autograph on Instagram. Watch autograph on YouTube. Get involved with #ExactlyLikeNothingElse.

About Deer District

The Deer District is Milwaukee’s newest neighborhood, redefining the city’s downtown. Anchored by premier Fiserv Forum, a premier sports and entertainment venue and home of the NBA’s Milwaukee Bucks, the 30-acre Deer District is Milwaukee’s premier place to live, work and play and a hub for the city’s vibrant future. A year-round destination, the Deer District offers a variety of dining and entertainment options, in addition to the Fiserv Forum, including The MECCA Sports Bar & Grill, Cream City Clucery, The Beer Garden, Good City Brewing, Punch Bowl Social, Drink Wisconsinbly and Insomnia Cookies. The Deer District also has a large plaza that serves as an ideal place to enjoy live music, festivals, outdoor films, fitness classes and other events. Additionally, Deer District includes GATHER at Deer District, the Bucks’ state-of-the-art training center, Froedtert & the Medical College of Wisconsin Sports Science Center and the 550 Ultra Lofts apartment building, both of which are directly across from the Fiserv Forum. Future developments for Deer District include The Trade Milwaukee, a 200+ room Marriott Autograph Collection hotel, Fat Tuesdays, two venues operated by FPC Live, additional high-end apartments and additional commercial, office, real estate and entertainment venues. For more information about Deer District, visit

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