Within weeks of launching their new art collection bad Romance at Mondrian LA, Welcome to the Brightside Artist Katie Brightside Gets Snapped by Two Galleries!
That bad Romance, Pretty Toxic Thing, art exhibition presented at The Magic Box at Mondrian West Hollywood in June 2022. She was inspired by the song of the same name. Lady Gagas bad Romance intertwines the overarching lyrical meaning and fairytale to create a new world of imaginative wall-scale artwork. The artwork explores pretty things that are poisonous.
Redefining wallpaper, the collection includes a series of 84 artworks, an Oracle card and coloring book set, and an Instagram-ready hand-painted mural on the sky bar Entrance wall, in collaboration with Artlounge Collective and colors sponsored by Dunn Edwards.
Artlounge Collective was the first company to sign Welcome to the Brightside for their growing management company, led by artist and entrepreneur K. Ryan Henissey @artloungecollective.
“You can feel the magic behind Katie’s work,” says Henisey. “She has created a delicate and unique world that encourages you to explore all its depths. Each illustration touches the next, creating windows into a fully developed view of the beautiful and the dangerous.”
The artist’s layered compositions involve an artistic application of design and wallpaper, reinventing things that are pretty that are also toxic. Mushrooms, angel’s trumpets, handcuffs and skulls combine with other flora and fauna to present a vibrant depiction in bold colors on metallic papers.
“bad Romance is a portal to the world of fantasy,” explains Brightside. “Each pretty, poisonous thing is a beautiful microcosm in itself, rich in symbolism. The artwork, mural, oracle cards and coloring book are designed to inspire. They encourage others to see beyond reality.”
Brightside has a narrow focus on illustrating the retelling of fables and moralistic stories. The Magic Box exhibition was an opportunity to explain the meaning behind the symbolism and metaphors in the artwork. She approached this by creating an Oracle deck and coloring guide set that worked hand-in-hand with the artwork on the show.
All artworks by bad Romance are available through Artlounge Collective, which now exhibits artwork in multiple locations in the LA area, including a brand new location in La Brea/Beverly, Mondrian Los Angeles and The Artist Tree.
Another example of the symbolism in Brightside’s work is Lauren Miller’s Modern Art Services (MAS) commission in 2021 to create original artwork for the skylights in the state-of-the-art MRI rooms at the new City of Hope, Orange County Cancer Center.
Brightside has created a radically imaginative project designed to soothe the patient and distract them from their reality. A reality with many possibilities that can be scary. The intention was for the patient to occupy his mind for a second by concentrating on the dreamscapes and thus make time pass a little more comfortably.
“It was a great pleasure working with Katie on the skylights for the City of Hope. Designed with the patient in mind, the artwork features soft watercolored images of flowers, butterflies, koi fish and hummingbirds to convey a sense of visual movement while providing a beautiful distraction to help patients focus during treatment relax.” states Lauren Miller (MAS).
Reyne Hirsch, a seasoned collector with an eye for emerging artists, spotted Brightside and snagged her for Dallas’ Patrick Jones Gallery in July. Gallery represents “Welcome to the Brightside’s Mural Scale Artwork Series, The Digs Collection”.
In late 2019, Brightside is developing a more accessible business model – the digs Collection, With Welcome to the Brightside creative agency, private commissions now start at $10,000. The Digs Collection is a public-access distribution line for private commissions, with wallcoverings starting at $950 per panel.
The goal was to create a range of ready-made murals and large-scale artworks that redefine wallpaper.
The Digs Collection has embraced the original motto “home is where your toothbrush is”, reminding us that “home” is an ever-evolving concept. The Digs Collectiontherefore reflects this metamorphic concept as a tangible work of art in your home or personal sanctuary so that you can wake up each day as a new butterfly and begin another day of transformation. The philosophy is to create a home with aspirations, either who you are or who you aspire to become. It’s more than just a work of art; It’s a moral to live by.
It’s been an incredible first half of 2022 with more exciting things to look out for. Specifically, the announcement that Brightside will be working with Hyatt’s interior design team on the transformation of the infamous Andaz Hotel on the Sunset Strip in early 2023. Brightside intends to bring in its full creative power with a site-specific concept as a feature wall in 239 rooms. This incredible commission was secured by Brightside in early 2022 with a sample room mural that inspired a complete hotel makeover.
A California resident, Brightside was recently the recipient of a 2022 City of West Hollywood Public Arts Grant and 2021 Women in Leadership Award. Follow @welcometothebrightside on Instagram to follow Brightside’s creative life and adventures.