XSET Closes $15M Series A Funding Led by LightWork Worldwide to Continue its Growth as a Leading Gaming Lifestyle Brand | Pro Club Bd

XSET, the first gaming brand founded with a focus on diversity and culture, celebrates its two year anniversary with the opening of its west coast office, gaming and content studio in Compton, CA

XSET, the world’s fastest growing gaming and lifestyle company, today announced it has closed a $15 million Series A funding round. The capital will be used to invest in new leadership talent, marketing and content creation. The funding is led by LightWork Worldwide llc, a global streetwear and lifestyle brand holding company, incubator and fund that recently launched the social media livestream commerce app Ezze, as well as streetwear brands including 424, Round Two, Pyschworld, No Vacancy Inn and Supervsn in an effort to take them global , with a focus on key Asian markets such as China .


“The gaming lifestyle market has tremendous potential globally and we see XSET as the next big youth culture brand powered by a world-class team. Not only do they have many differentiators from their competitors, they are also fully aligned with our strategic vision of creating an impressive lifestyle brand that transcends markets,” said Edward Zhu , Chairman of LightWork Worldwide. “We are excited to partner with XSET as they continue to build a bridge between gaming, fashion and lifestyle. This will be an important strategic alliance as we will actively work with the leadership team to create new revenue streams and leverage our strength of resources in investment, sourcing, development, licensing and store activations as they continue to build what we believe is the defining Gen Z gaming lifestyle brand.”

Other investors in this round with XSET include Alpha Sigma Capital, Apex Capital Partners, Baron Davis Enterprises, Breakaway Ventures, Concept Art House, Gaingels, Gee Roberson Management, GuildFi, Quality Control, TheAlliance, Swae Lee, Mind Melt Media, Whitwell & Co , Worldwide West, young money and six NFL athletes: Ezekiel Elliott , Justin Simons , Adrian Colbert Alkho Witherspoon, Ndamukong Suh and Kyle van Noy .

XSET CEO celebrates its 2nd anniversary this month Greg Selkoe attributes its success in securing this round to the company’s focus on fundamentals and key milestones, including: Build Almost, despite a challenging economic environment 130M Total followers across his social channels, signings with Ozuna, Swae Lee, Tee Grizzley and Ezekial Elliot opens gaming cabanas as Drai’s Nightclub in Las Vegas Securing partnerships with HyperX, SCUF Gaming, Interscope and Mavix, winning Merch Collab of the Year at the Tempest Awards and building eight competitive esports teams at the top of their respective games.

“XSET’s approach from the start has been to build a revenue and profit driven brand while staying true to our values ​​of diversity and inclusion,” said Selkoe. “Leveraging the unrivaled experience of our amazing team in content, fashion, music, games and lifestyle development, we enable XSET to scale, but at a fraction of the expense of our competitors.”

Selkoe added, “XSET will be the dominant brand in the gaming lifestyle and we believe we can grow something massive without burning huge amounts of capital or jeopardizing our values. We do this by being authentic and emerging every day to innovate and create value across everything our fans love, from gaming to streetwear. We will always put XSET fans first.”

Chief Creative Officer and co-founder Wil Eddins added, “As XSET enters its third year, we will be heavily focused on improving our apparel drops and content strategy.” He concluded, “The sauces and the style that we’re going to bring to the game are going to be completely different, you see.”

XSET also opened a West Coast office in Compton, CA (just south of downtown los Angeles ) within LightWorks Worldwide’s 45,000 square foot campus, which will serve as a home for corporate offices, a training facility for its esports teams, and a content creation studio. The new facility will be open for public events to make gaming more accessible.

One of its flagship teams, XSET Valorant, recently defeated FaZe Clan and Optic at the VCT NA Stage 2 Challengers Grand Final to become North American Champion. The win secured XSET number one at Masters Copenhagen July 10th to 24th and marks his first international LAN appearance. XSET’s starting placement for the Masters Copenhagen also qualified the team for Valorant Champions Istanbul the biggest and final Valorant tournament of the year September 2nd to 18th .

About XSET

Founded 2020 in Boston by gaming and pop culture veterans Greg Selkoe , Marco Mereu , Clinton Sparks and Wil Eddins , XSET is the fastest growing gaming organization and lifestyle brand in history. XSET powers some of the world’s top eSports competitive teams in titles like Valorant, Rocket League, Rainbow Six, Fortnite, Warzone, Apex Legends, eNASCAR and more. Built on a diverse and inclusive gaming culture, XSET is building the outstanding brand for today’s growing Gen Z audience of gamers. The organization continues to grow at a rapid pace, collaborating with high-profile brands such as Ghost Lifestyle, SCUF Gaming, Roots Canada, HyperX, Quality Control Music, Respawn, Fanshark and Wahlburgers, and working for socially positive causes including Big Brother Big Sister of America. Since its inception, XSET has attracted high-profile, world-renowned talent across music, sports and entertainment to its shared vision, including Grammy-nominated hip-hop artist Swae Lee and Ozuna, NFL superstar Ezekiel Elliot BMX legend Nigel New Years Eve Rapper and GTA streamer Tee Grizzley, 14-year-old female Olympic skateboarding phenom Minna Stess and professional athletes like NFL star Ezekiel Elliot the Dallas Cowboys. Located at the intersection of gaming and culture, XSET’s robust merchandise offerings are some of the most coveted in the industry, with high-profile collaborations and exclusive pieces that fans can’t find anywhere else. XSET defines what it means to be cultural leaders in space for future generations. Visit XSET.com #reptheset for more information

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